A keyword and intent map
What people actually type, how ready they are to buy, and which terms are worth paying for.
Google Ads
Google Ads that reach buyers while they're searching.
Search campaigns for people already looking for what you sell — with the keywords, structure and landing pages that turn a click into an enquiry.
The engagement
Start with a call
One intent. One page.
Search is the one channel where the person tells you what they want. The work is making sure the campaign, the ad and the page all answer that same request.
We build from the queries that already convert, then widen only when the numbers support it.
What you get
Four things, pointed at the same intent.
The campaign and the page are built from the same keyword map, so nothing is optimised twice or built twice.
Campaign structure
Tight ad groups, match types and negative keywords, so the budget goes to searches that can turn into enquiries.
Bidding and budget
Daily budgets and bid strategies set against the value of an enquiry, reviewed weekly rather than left on autopilot.
Conversion tracking and reporting
Form and call outcomes connected, so the report shows enquiries and cost per enquiry — not impressions.
How it runs
Start with the searches that already convert.
Discover
The queries, competitors and pages that already bring enquiries — and the gaps worth filling.
Build
Campaigns, ad copy and landing pages, all written around the intent behind the search.
Launch
Live with conversion tracking, so every click has a known outcome from day one.
Improve
Search terms reviewed, waste removed, and bids adjusted as the enquiry data comes in.
FAQ
Questions we get asked.
How soon can Google Ads produce enquiries?
Search campaigns can start producing enquiries in the first weeks, but the first two to three weeks are usually about collecting search terms and removing waste. Anyone promising a fixed lead count before seeing the account is guessing.
Who owns the Google Ads account?
You do. The campaigns run inside your own account, so you keep the data and the history. You always see where the spend went.
Do you also do SEO?
No — SEO isn't a service we sell separately. The pages we build include the basic structure search engines need to read them, but ongoing organic-search work isn't part of a Google Ads engagement.
Can you work with our existing campaigns?
Yes, if the account is in reasonable shape. We look at the structure, tracking and search terms first, then tell you whether to fix what's there or rebuild.
How do you measure results?
We agree what counts as an enquiry before launch, then track it from the click to the form or call. You get enquiries and cost per enquiry in a weekly summary.
Other services
What else runs alongside it.
Keep reading
Before you spend.
Local Services Ads in India
Why the Google product isn't available here, and what to run instead.
Read the guideGST on ad spend
Whose invoice you should expect, and when input tax credit is claimable.
Read the guide