01Who we are
Adlab is an independent advertising agency working from India, remotely across the country and with teams in other time zones. On this page, "we", "us" and "Adlab" mean the business behind this website.
These terms cover your use of this website. They sit alongside our Privacy Policy, which explains what happens to information you share with us.
02Using this site
This site exists to explain our services and help you get in touch. You may read it, share links to it, and use it for your own business decisions.
Please don't misuse it: no attempts to break, overload or gain unauthorised access to the site, no copying it wholesale, and no using it in a way that breaks the law. We may change, update or withdraw any part of the site at any time.
The writing here is general information. It is not legal, tax or financial advice, and it is not a substitute for your own accountant or adviser — our guide on GST on ad spend says the same thing in more words.
03Enquiries and engagements
Sending an enquiry, messaging us on Instagram or LinkedIn, or booking a call does not create a contract and does not commit you to paying anything. It starts a conversation.
Work begins only when we have agreed the scope, fees, timeline and payment terms in writing — usually a proposal or a short engagement letter. Until then, neither side owes the other anything beyond a fair conversation.
Anything we discuss before that agreement is for the purpose of deciding whether to work together.
04If we work together
The written agreement for your engagement sets out the commercial terms: what is included, what it costs, how and when it is paid, and how either side can end it. Where the agreement and this page differ, the agreement wins for that engagement.
To do the work well we need a few things from you: timely access to the ad accounts, website and accounts we are asked to work on; one person who can approve copy, creative and budgets; and accurate information about what you sell and any claims you want made. You confirm you have the rights to any material you give us — images, copy, logos, customer lists.
Ad accounts, domains and other assets stay yours unless the agreement says otherwise. We don't take ownership of your accounts to hold your business hostage.
05Content and marks
The text, design and illustrations on this site belong to Adlab. You are welcome to quote or link to it with attribution; please don't republish it as your own or use it to sell competing services.
Deliverables created for a client — copy, creative, pages — are licensed to that client under the engagement agreement, once fees for them are paid. Material the client supplies stays the client's.
The Meta, Google Ads and other platform marks shown on this site belong to their owners and are used to describe the platforms we work with. Their presence here doesn't imply that they endorse any particular client or campaign.
06Advertising results
Advertising runs on platforms we don't control, in markets that change. We plan and optimise campaigns carefully, but we cannot guarantee particular results — a cost per lead, a number of sales, a ranking position or a return on spend.
Any figures discussed before an engagement are estimates based on the information available at the time, not promises. What we do commit to is the work: the setup, the creative, the testing and the reporting described in the agreement.
07Limits on liability
This website is provided as it is. We work to keep it accurate and available, but we don't promise it will always be error-free or uninterrupted, and content may go out of date.
To the extent the law allows, Adlab is not liable for indirect or consequential losses arising from the use of this site — including lost profits, lost business or lost data. Nothing in these terms limits any liability that cannot be limited under applicable law.
08Changes to these terms
We may update these terms as the site or our services change. The version published here, with the date at the top, is the one that applies. If a change is significant, we will make that clear on the page rather than quietly editing it.
09Governing law
These terms are governed by the laws of India. Any dispute about this website or these terms is subject to the jurisdiction of the Indian courts.
10Contact
Questions about these terms? Use the contact page, message @adlab.india on Instagram, or reach us on LinkedIn. We reply within one business day.