GST on ad spend: what the 18% actually covers.
How tax is charged on Meta and Google invoices, what you can claim back, and what to check on the bill.
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Guides
Straight answers about paying for ads.
Plain-language notes on GST, local search and why leads don't turn into revenue — written for Indian business owners, not marketers.
Read before you spend.
Local Services Ads aren't available in India. Here's what works instead.
Why the Google product you've read about isn't available here, and the alternatives that reach local buyers.
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Leads without orders: check the order path first.
When enquiries arrive but revenue stalls, the problem is usually between the form and the sale — not in the campaign.
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What we actually do on Meta.
Campaign structure, creative, forms and follow-up — and how a lead campaign is measured from first click to call.
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Search ads pointed at a page that converts.
How we pick the searches worth paying for, how the bidding works, and how each click is tracked to an enquiry.
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The page the ad lands on.
Why we build landing pages in the same team as the campaign, and what a page with one job looks like.
See the service