What happens to what you share.

The short answer: we use it to reply to you and to do the work you ask for, and nothing else. This page sets out exactly what that means for this website.

Last updated 12 November 2026

01Who we are

Adlab is an independent advertising agency working from India, remotely across the country. We are the business responsible for the information described on this page, and for this website.

This policy covers this website and enquiries that reach us through it or through the channels we publish here. It sits alongside our Terms of Service.

02What we collect

There are no accounts and no logins on this site. We only hold what you choose to give us:

  • What you send us. If you use the enquiry form or message us on Instagram or LinkedIn, we receive what you write — your name, email, business name, the service you're interested in and your message, or whatever you choose to include. The form also sends the address of the page it was sent from and how long the form was open; we use the timing only to filter automated spam.
  • What comes from working together. If we agree an engagement, we will hold the details needed to run it: billing contacts, ad account access, brand material and correspondence.
  • What your browser remembers. Your analytics choice, a short-lived record of your last enquiry, and a cooldown after a successful send are kept in your browser's local storage. They stay on your device and are not sent to us; no tracking cookie is set.
  • Nothing else from browsing. Simply reading this site doesn't tell us who you are. The site doesn't build a profile of visitors.

03How we use it

  • To reply to your enquiry and answer the questions in it.
  • To decide together whether there's a fit, and to propose an engagement.
  • To run the work we've agreed and keep the records both sides need — invoices, reports, approvals.
  • To meet legal and accounting obligations.

We don't use your details for unrelated marketing, and we don't add you to a mailing list because you asked a question.

04What we don't do

We don't sell your personal information, and we don't rent it to anyone else. This site runs no advertising pixels, no session recording and no cross-site profiling. Privacy-conscious analytics is off by default; if it is enabled, it only runs after you allow it. There is no newsletter and no sign-up form to forget about.

We don't ask for more than we need to do the job in front of us.

05Who we share it with

We keep sharing to what running the work requires:

  • Delivering your enquiry. The form sends to a Google Apps Script web app that writes into a Google Sheet only our team can open. Google processes the submitted details on our behalf as part of that delivery. This website is also hosted on Firebase Hosting, a Google service.
  • Advertising platforms. If we run campaigns for you, the platforms involved — such as Meta or Google — process account and campaign data under their own terms. Their privacy policies, not this page, govern that.
  • Tools and advisers. The services we use to do the work — hosting, documents, accounting — and professional advisers, where needed for your engagement or ours.
  • Where the law requires it. If we're legally required to disclose something, we will, and we'll tell you unless we're prohibited from doing so.

Some of these providers operate outside India, so information may be processed in other countries. We choose providers we consider to have reasonable safeguards.

06How long we keep it

We keep enquiry correspondence while there's a chance of working together, and a little beyond so we remember the conversation. If we work together, records are kept for as long as the engagement lasts and then for the period the law requires us to keep business records.

When we no longer need something, we delete it or strip it of anything that identifies you.

07Your choices

Under India's Digital Personal Data Protection Act, 2023, you can ask us to:

  • tell you what personal information we hold about you;
  • correct anything that's wrong or out of date;
  • erase information you no longer want us to hold, where we're not required to keep it;
  • withdraw a consent you gave us earlier.

Ask through the contact page or message @adlab.india. We may ask a question or two to confirm we're speaking to the right person, then we'll deal with it within a reasonable time.

If you're unhappy with how we've handled a request, tell us — we'd rather fix it directly than have it sit unresolved.

08Fonts and third parties

Our typefaces are served from this website itself, so loading them does not contact Google Fonts or any other font provider. No third-party embeds, advertising pixels or social plugins load with these pages.

Links to Instagram, Facebook, Threads and LinkedIn take you to those platforms; once you're there, their policies apply. We don't embed their tracking on this site.

09Changes and contact

If this policy changes, the new version goes up here with a new date at the top. Meaningful changes will be visible on the page, not buried.

Questions about privacy, or about anything on this page? Use the contact page, message @adlab.india on Instagram, or reach us on LinkedIn. We reply within one business day.