An audience and offer plan
Who the campaign should reach, what they're being offered, and why they would act now rather than later.
Meta Ads
Meta Ads built for qualified enquiries.
Facebook and Instagram campaigns planned around the people most likely to enquire — with the creative, audiences and lead forms that turn attention into a conversation.
The engagement
Start with a call
One campaign. One measure: enquiries.
Most Meta accounts are judged on reach and clicks because those are the numbers the platform puts in front of you. We agree what a real enquiry looks like first, then build backwards from it.
You get the campaign structure, the creative, the lead form and the follow-up path from one team — and a weekly read on which of them is doing the work.
What you get
Four things, working together.
Each piece is judged by one question: does it produce enquiries worth following up?
Creative testing
Several angles in market at once, with budget moved towards the ones that produce enquiries — not just the ones that win cheap clicks.
Lead forms and conversion tracking
Instant forms and landing pages connected, so every enquiry has a source and a cost attached to it.
Weekly optimisation and reporting
Budget moved towards what produces, creative replaced when it tires, and a report you can read in two minutes.
How it runs
Live in weeks, not quarters.
Discover
Your business, audience and goals — and a shared definition of the enquiry the campaign should produce.
Build
Campaign structure, audiences, creative and the lead form or landing page, all prepared before launch.
Launch
Live in your own ad account, with tracking confirmed before the first rupee of budget is spent.
Improve
Weekly reviews: what produced enquiries, what didn't, and what changes next.
FAQ
Questions we get asked.
Do we need a Facebook page and Instagram account?
Yes — the campaigns run from your own accounts, and you keep ownership of them. If they aren't set up properly, we'll tell you what to fix before launch rather than after.
Can Meta Ads work for a local business with a small budget?
Yes, if the offer and the area are specific enough. A narrow area and one clear service usually go further than a broad campaign spread thin.
Who owns the ad account?
You do. We run campaigns inside your own ad account, so you keep the account, the data and the history. You always see where the spend went.
Do you make the creative?
We write and design the ad creative for the campaign. If product photography or video is needed, we'll work with what you already have or tell you what's missing.
How do you measure results?
We agree what counts as an enquiry before launch, then track it from the ad to the form. You get enquiries, cost per enquiry and reach in a weekly summary — not a dashboard you have to decode.
Other services
What else runs alongside it.
Keep reading
Before you spend.
Leads arriving, nothing buying
When enquiries come in but revenue stalls, the campaign is usually not the first thing to fix.
Read the guideGST on ad spend
What the 18% on a Meta invoice covers, and whose invoice you should expect.
Read the guide